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The phenomenal growth observed in the last eight months since the bank opened operations in Uganda is due to their customer-centric innovations, simple steps in account opening and flexible loan product ranges that grow the customer and a humane management style.

For example ,customers might want to open an account with the little saving they have but some costs associated with doing such can deter them,such as cost of transportation,fee for obtaining ID,fee for photographs(usually four) etc..  At Equity Bank Uganda[estimated asset valuation of approximately US$64.1 million] account opening is free and all the customer has to do is present themselves with an identification.

Another example is understanding that  understand that some of the customers being serve are semi-literate so they ask them to come to our counters and they debt their cards or credit them for them.

Source

Equity Bank Uganda

Editor’s note :Customer service one of the pillar of business growth.